When you follow links that have been published by Mituyu, we give you a cookie. This doesn't contain any personal information about you, and is not used to track your movements as an individual. It's designed to enable site owners to measure the success of their publishing.

The cookies Mituyu gives you have the name links, and consist of a series of key/value pairs:

The key and value

Each key is the site owner's Mituyu account id - it's their identity, not yours. This will exactly match the id of the site's embed code, should they have published it.

The value associated with that key consists of two parts - a UTC date, in the format yyyyMMddHHmmss, and a number, which is a reference to the link clicked.

The reason you may have several different key/value pairs stored here is because you may click on several links provided by Mituyu across many different websites and social networks - this is why each value has a distinct date - which we felt is a little more polite than giving you a separate cookie for each!

Why does it give you a cookie at all?

The idea here is that it helps a Mituyu site owner to set up ROI indicators on their site - on, for instance, one of those indicators is the action of a user signing up. When a user signs up to our site, it's helpful for us to know exactly which Tweet, Facebook post, etc, they clicked on to get here. If we were selling shoes, we might want to track the amount of sales each post is responsible for.

You are not being tracked

It's important to note that the cookie Mituyu gives you doesn't identify you as an individual - two people clicking on the same link will get the same cookie - only the date part will change. What's being tracked for performance is the link you clicked, not you as an individual.


The cookie Mituyu gives you is set to expire one day after issue; this is the arbitrary point after which we deem any activity you have on a site to have nothing to do with the link you clicked!

This service uses cookies to enable log-ons, enhance your user experience, and aid in content delivery. It also employs third-party services that may also issue cookies.