Once you've used Mituyu to publish content, it can be helpful to know how well that content performed. Mituyu provides you with instant metrics to enable you to study both individual items you've posted, and your performance in more aggregated statistics.
When you first visit this section, you may find that your information is either incomplete, or completely missing. While your metrics are updated immediately, nothing will appear until you've published content and it's been interacted with. Over the first few days, your metrics will fill out with more information.
The overview, heat map, and in fact all metrics other than the content view, aggregate data from the previous three months.
Your metrics overview contains a quick glance at your overall performance. The first two charts show you the content you've published over time, and the number of times your audience has clicked on the links you've published.
Links clicked, however, isn't that useful a metric on its own; the more contentyou publish in a day, the more clicks you'll received. The third graph that displays in metrics is 'efficacy' - which is basically the number of links clicked divided by the number of items published. This is useful to display the effectiveness of your content over time.
The next metric is your followers - it shows you an aggragated total of your network followers over time. Obviously, if you add networks at a later date, you'll see this figure spike.
The final box here shows you your embedded stream views, if you have any. Mituyu doesn't actively track your views on your social media posts, but your embed is provided wholly by Mituyu, and so it's tracked.
Most of the charts on this page consist of three elements - the main line graph over time, a table breaking down the totals per network, and that table expressed as a pie chart (well, a wheel chart, because they look nicer).
This section shows you the content you've published on an item-by-item basis, with the click totals for each of your networks. The final column, , gives you the totals for each item.
This information is ordered by publish date, with the most recent at the top. You can re-order it by any of the columns - publish date, total, or any of the network click counts. The table 'infinitely' scrolls - rather than clicking through pages, as you scroll to the bottom, more content is added.
Remember the efficacy chart from your overview? That data is perfect for ascertaining then the best time to publish content. This heat map is based on the count of clicks each item of content gets, but not when it gets that traffic; rather, when the item was originally published.
The heat map isn't concerned with exact dates, rather the weekdays and hours of the day in which the content is published. Red days, times, and boxes indicate times when content is successful, and blue boxes indicate less successful times.
White (blank) boxes indicate that no content has been published in that period.
If you have problems with colours, you'll find a toggle colours button, which will turn the heat map to monochrome, with darker colours signifying the best times to publish.
Just a bit of fun: Mituyu takes the titles from the last 100 items you published, and breaks them down into individual words. It throws away 'stop words' - words that aren't really relevant or interesting - and weights each word according to the efficacy of the items they appear in, displaying them in a hastily-designed 'cloud', sized and coloured according to efficacy.
The final three metrics sections simply give more information on the charts you've seen in the overview, but breaking each statistic down on a network-by-network basis.
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