Note: while you can use Mituyu to track ROI events, we're working on the metrics at the moment to give you the most flexible way of querying the results. Soon, you'll be able to break down ROI performance by network, times of day, days of the week, and individual posts. Soon.
To get started, you'll need to include the ROI code in the <head> section of your page:
<script src="https://mituyu.com/roi" data-mituyu="your special code"></script>
The your special code element in the above code should contain just that - your special code. You can find the correct line of code for your brand in the ROI tracking section.
The name field should contain the event name. This shouldn't be too specific - rather than recording each item you sell, for instance, you may wish to use 'sale' as a value.
The amount field is optional - if you include it, your event will be recorded with a value. You'll probably use this for monetary values, but you don't have to - no currency is assumed. Numbers can be from 0 to 999,999.99 - using up to two decimal places.
Mituyu only tracks the last link a user clicks for each property - so if someone clicks on a different link in between arriving at your site and triggering an ROI event, it won't be ascribed to the link they clicked. To that end, you can restrict the ROI domains you track, so that clicks to completely different sites don't compromise your results.
Put simply, to make your ROI results more accurate, simply add the domain names of your website - the place you're planning to return ROI events from.
If you were tracking sign-ups, as mentioned earlier, your call would look something like this, executed after the sign-up is complete:
Whereas the call for someone spending an amount of money (£14.37, say) with you would look like this:
The ROI tracking section contains an ROI status box, that shows you which events have been triggered over the course of the last 28 days, how many times they were triggered, and the sum of any values associated with them.
Enter your email address here to get started. We'll send you a link that will log you in for the first time, at which point you can set a password and get started with a free trial. We won't want any other information from you unless you decide to pay for Mituyu.